Skye is a 27-year-old female living in Singapore. She works as an chief editor in a popular woman fashion magazine.
Skye is currently single, though she had a few relationships before. Being an independent woman, she moved out of her parents' house at the age of 25. She lives alone in a condominium. However, she cherishes her family very much. As such, her condominium is very near her family, and she visits them at least twice a week no matter how busy she is. If she is away on a company trip, she will call back home every two nights.
Skye never leave home without dressing up. She likes to look good and through dressing up she feels good about herself. Skye's sense of dressing is stylish, chic and classy. She dislikes herself looking too feminine and especially hates the colour pink. She never follows the fashion blindly, and sometimes she starts a trend. She especially like it when people notice her. Skye's friends admire her for her style of dressing and often ask for her opinions. Skye enjoys giving out fashion tips.Skye loves shopping and if she like something, she will buy it on the spot. She had a particular buy that she was very satisfied with.
Skye fell head over heels with the sunglasses the moment she saw them. At this moment, she is very into the stylistic and retro look. Even though these sunglasses were marketed for a male target audience, she didn't care and bought them because she look great in them. She feels that these big retro sunglasses with thick frames could just be the very next 'in' thing for women.
Skye is an ambitious woman. She believes that a woman can work as well as a man can, and even better. She strives to do her work well and go beyond what is expected of her. Her networking skills are excellent, she knows almost everyone in the fashion industry by name. She feels that her job is stressful yet enjoyable. The perks of her jobs includes getting special invitations and exclusive invites to fashion shows and other events, and hence the opportunity to show off her style. Due to the nature of her job, she is constantly on the move to look out for new fashion trends and ideas.
Skye is also a sports player. She loves the sun and sea. Her favourite sport is volleyball. She is very conscious of her own figure. She excercises regularly and eat in moderation to maintain her tan healthy looks.
Four pleasure analysis of Skye
Physio-pleasure
Skye enjoys the feeling of sweating it out. She engages in all kind of exercises to keep fit and in shape. (Need)
She takes care of what she eats to maintain good health, body and complexion. (Need)
After a long day at work, Skye likes to relax at home. Lying down and listen to soothing music, or reading a book on the sofa, or watching some comedy or drama show on TV can be good physical relaxation to her. (Appreciation)
Socio-pleasure
As part of her job, Skye needs to be good at networking and maintains good personal and corporate relationships. (Need)
She loves the glamour and status associated with her job. (Appreciation)
She likes it when her friends and people in the fashion industry compliment her for her good fashion sense. (Appreciation)
She cherishes her family very much and loves the feeling of having a meal together as a family. (Need)
Psycho-pleasure
When work gets demanding for Skye, she likes to play computer games to relieve stress. She especially likes car racing games which can pump up her adrenaline. (Need)
Skye is very good at volleyball. She feels a sense of satisfaction after a good game with her friends. When she feels that she is in top form during the game, she feels especially good about herself. (Need)
Ideo-pleasure
Skye believes in dressing well. She also loves to dress uniquely. She like to be seen as a fashion trend setter and takes pride in her good fashion sense. (Appreciation)
Skye aspires to be a successful and independent woman. She believes that a woman can be as successful as a man, if not more sucessful. (Appreciation)
~
The phone just for HER..
Dopod M700
Why Skye loves Dopod M700..
Physio-Pleasure
Lightweight & sleek (Need) - 108 x 58 x 16.8 mm, 130g
Pleasing texture (Appreciation)
Fits in her hand easily (Appreciation)
Responsive keyboard/navigator (Need) - Touch screen + Mechanical wheel
Socio-Pleasure
Newly launched model (Need)
Image enhancing (Need)
Ability to keep in touch with people anytime and anywhere (Appreciation) - Bluetooth, Infrared, Wi-Fi, GPRS/GSM, USB, EDGE, 802.11b/g wireless LAN, SMS, Email, Instant message
Physio-Pleasure
Ability to learn using the phone easily (Appreciation) - Good user interface
Ability to streamline tasks (Need) - Synchronization with desktop
Satifaction from the ability to use the phone as other things (Appreciation) [i.e a MP3 player, radio, video player, digital camera, organiser, browse the Internet, check email, connect with friends, get news, create documents etc] - Installed applications: Microsoft Windows Mobile 5.0 with DirectPush Technology; Outlook Mobile, Office Mobile (Word, Excel, Powerpoint), Adobe Reader (PDF), IE Mobile, Windows Media Player 10 Mobile, PocketMSN, Activesync, Comm Mgr, Streaming Media Player, Internet Sharing, Media Hub, Audio Booster, FM Radio, Cyberon Voice Commander, RSS News Reader, CE-Star (download) + Built-in 2 megapixles digital camera
Ideo-Pleasure
Showed off her independence. (Need)
Not cliche. (Need)
Stylish, sleek and aesthetic looking. (Need)
Why does she not choose Apple's iPhone instead?
Because in Skye own words - "its too cliche"!
That's Skye for you!
P.S: See what Junhao my partner chose for his imaginary character Trina who love that very same sunglasses Skye loved.
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