Emotional Designs

Visceral design: refers primarily to that initial impact, to its appearance.

Behavioral design: is about look and feel, the total experience of using a product - the physical feel/pleasure and effectiveness of use.

Reflective design: is about ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste.

The war of MP3 Players

#1
Apple iPod nano
8GB
S$428

Visceral design: Nice, sleek, thin, elegant, stylish and its an Apple!

Behavioral design: Ok sound quality, easy to use interface, lots of functions. So thin! I hope I don't break it.

Reflective design: Look I have an iPod nano! And its cool to have one. Or rather not cool to not have one?! Everyone has it and I have it too. iPod nano looks so nice!

#2
Trekstor i.Beat organix
1 GB
US$20,000
750 gold (18 karat)
adorned with 63 diamonds (one-karat)
embellished with a small chain that includes aquamarine gems
over 100 hours of handiwork
winner of 14 accolades

Visceral design: Does not look very nice. Design is not very attractive. A very common and unexciting design.

Behavioral design: Small memory space, full bodied sound.

Reflective design: Status symbol, show off, more of an accessory than a mp3 player. Think of the diamonds, gold and gems! Who cares if the design is not that nice? What's more, it an limited edition!

#3
Creative ZEN V Plus
8GB
S$399

Visceral design: Looks bulky, not very exciting. Colour scheme is nice though. Quite stylish.

Behavioral design: Excellent sound quality! Creative's audio technology is good! Good and easy to use interface. A lot of additional functions - FM radio, video player, photo viewer and other applications. And I must say again, the sound quality is five stars!

Reflective design: The sound is definitely a plus point. The design is not bad too. And Creative is a local brand. Support local brand!